About Us
Our Story
ROHI Company Limited traces its origins back to September 2, 2011, when it was officially registered as a business entity. However, it wasn't until June 2018 that the company truly began its operations, marking the beginning of a journey focused on food processing, particularly in the realm of banana crisps.
The inception of ROHI was driven by a vision to address a critical challenge in the Rungwe and Busokelo districts of Mbeya, Tanzania. In these regions, banana production was abundant, yet a significant portion of the harvest went to waste due to a lack of market access. This surplus led to rotting bananas, causing economic losses for local farmers, many of whom were youth and women, including single mothers.
Recognizing the potential inherent in this surplus of bananas, the founders of ROHI set out to transform this challenge into an opportunity. They understood that while there was a surplus of fresh bananas, there was also a robust demand for banana-based products, particularly snacks.
Our Philosophy
Our Purpose
"Our purpose is to harness the natural goodness of bananas to nourish communities, drive sustainable development, and create a brighter future for Africa."
Our Vision
"To be the premier provider of high-quality banana products in Tanzania and throughout Africa, leveraging sustainable practices, innovative technologies, and community-centric initiatives to nourish and delight consumers while fostering economic growth and environmental stewardship across the region."
Our Mission
"Our mission is to produce premium banana products that inspire health, happiness, and sustainability. Through innovation, integrity, and community engagement, we strive to deliver unparalleled quality while fostering economic prosperity and environmental stewardship across Tanzania and Africa."
Our Tagline
"Taste It, Feel It, Smile"
Our Core Values
Our values are intrinsically weaved into our business, flowing through every aspect of our day to day and embracing it as our culture.
Quality First
Commitment to delivering premium banana products of the highest quality, ensuring every product meets our rigorous standards.
Sustainability
Operating responsibly to minimize environmental impact and support long-term viability for future generations.
Community Empowerment
Engaging and uplifting local communities through fair practices, partnerships, and sustainable development initiatives.
Innovation
Driving continuous improvement and advancement in banana processing technology and sustainable practices.
Integrity
Conducting business with honesty, transparency, and ethical principles at the forefront of everything we do.
Customer Satisfaction
Dedication to exceeding customer expectations through excellent service, quality products, and meaningful relationships.
TOP MANAGEMENT TEAM
Meet the dedicated professionals behind ROHI Company
Dr. Rose Leonard Muliahela
Managing Director
Dr. Rose Leonard Muliahela is the Founder and Managing Director of Rohi Company Limited, with over 24 years of experience in agribusiness, women empowerment, and sustainable value chain development. She specializes in banana processing, community transformation, and strategic business leadership. Dr. Rose holds advanced academic qualifications in community development and leadership and has received national recognition for innovation and women's empowerment. She currently leads Rohi’s strategic growth, partnerships, and inclusive impact agenda.
Ms. Beatrice Merian Muliahela
Executive Director
Ms. Beatrice Merian Muliahela is the Executive Director of Rohi Company Limited and a seasoned development professional with over 17 years of experience in environmental management, agricultural value chains, and regional program leadership across East Africa. She holds an MSc in Environmental and Natural Resource Economics from Sokoine University of Agriculture. Her expertise includes donor-funded program management, climate-smart agriculture, strategic partnerships, and impact-driven enterprise development..
Timoth Stanslaus Chale
Business Growth and Development Manager
Mr. Timoth Stanslaus Chale is the Business Growth & Development Director at Rohi Company Limited, with over 13 years of experience in entrepreneurship, innovation management, SME development, and strategic business growth. He holds an MSc in Entrepreneurship and Innovation Management from Mzumbe University. His expertise spans market access, business development, fundraising, value chain strengthening, and innovation strategy. At Rohi, he leads business expansion, partnerships, marketing, product innovation, and development programs initiatives.